How to See Who Has Visited Your Website and Use That Data for Effective Outreach

Have you ever gazed longingly at your website analytics and thought, “If only I knew who these visitors were, I could finally win at marketing and have time left to tackle my Netflix backlog”? You’re not alone. Identifying who visits your website can feel like trying to find Waldo without his signature red-and-white stripes. But thanks to modern tools and techniques, the dream of demystifying website traffic is closer than you think.

In this tutorial, we’ll break down how to:

1. Identify who’s visiting your website (spoiler: it’s not magic, just tech).
2. Use that information to tailor your outreach and marketing efforts.
3. Automate and personalize the entire process with tools like Skail.

Let’s dive in and turn that mystery traffic into qualified leads!

Step 1: Understand Your Website Traffic

The Basics: Google Analytics

Google Analytics is like your trusty sidekick—free, reliable, and always ready to spill the tea on your website traffic. Here’s what it offers:

• Geographic Data: See where your visitors are coming from. If 80% of your traffic is from Australia but your emails say “Howdy, partner,” you might be missing the mark.
• Behavior Insights: Learn which pages visitors spend the most time on. (Pro tip: If your contact page is getting more action than your homepage, you’re doing something right.)
• Traffic Sources: Discover how visitors found you—search engines, social media, or sheer serendipity.

However, Google Analytics stops short of identifying individuals. It’s like knowing someone knocked on your door but not whether they’re delivering pizza or selling vacuum cleaners.

Next Level: Company Identification Tools

For B2B businesses, tools like Visitor Queue or Leadfeeder add a layer of detective work. These platforms use IP address tracking to identify the companies visiting your website. While you won’t get individual names, knowing the company is often enough to kickstart your outreach.

How it works:

• Tracks the IP address of visitors.
• Matches it to public databases of company information.
• Provides insights like company name, industry, and size.

The Holy Grail: Individual Visitor Tracking

For the Sherlock Holmes of marketers, tools like HubSpot or Clearbit Reveal can identify specific individuals, assuming they’ve interacted with your website in a trackable way (e.g., filling out a form or clicking through a personalized email). Here’s how:

• Cookies: Not the chocolate chip kind. These tiny files store visitor data and help link user behavior to specific people.
• CRM Integration: Tools like Salesforce or HubSpot connect the dots between your website and your contact database, providing detailed profiles of known visitors.

Privacy Note: Always ensure compliance with GDPR and other privacy laws when using these tools. Transparency is key—no one likes a sneaky marketer.

Step 2: What to Do With This Information

Congratulations! You now know who’s visiting your site (or at least which company’s Wi-Fi they’re borrowing). But what’s next? Let’s talk outreach.

Why Outreach Matters

According to a study by MarketingSherpa, 79% of marketing leads never convert due to lack of nurturing. Knowing who’s visiting your site is like finding a treasure map; outreach is the shovel that digs up the gold.

Outreach Strategies Based on Visitor Data

1. If You Know the Company (but Not the Person):
   • Tactic: Reach out to multiple decision-makers within the company.
   
   
   • Example Email:
   
   
   • Subject: Driving [Company Name]’s Growth with Smarter Solution
   Hi [First Name],I noticed [Company Name] has been exploring solutions like ours to [specific pain point, e.g., improve efficiency]. We’ve helped companies like [Example Client] achieve [specific result]. Would love to chat about how we could do the same for you. Are you available for a quick call this week?
   
   Pro Tip: Never mention you saw them on your website—that’s less “savvy marketer” and more “creepy stalker.”
   
2. If You Know the Exact Person:
   • Tactic: Personalize your outreach based on the pages they viewed.
   
   
   • Example Email:Subject: Insights on [Topic from Page They Visited]
     Hi [First Name],
     I saw that you’ve been exploring content around [specific topic]. Did you know that [valuable insight or stat related to the topic]?
     We have a solution that can help with this. Would you be open to a 15-minute chat to explore it further?
   
   Pro Tip: Subtlety is your friend. Frame your outreach around the topic they explored, not the fact they visited your site.
   
3. If You Have No Clue Who It Is:
   • Tactic: Use retargeting ads or gated content to lure them back.
   • Example: Create a downloadable eBook related to the page they visited. When they provide their email, they’re no longer anonymous.

Step 3: Automating the Process with Skail

Let’s be real: Manually crafting personalized emails is about as sustainable as running a marathon in stilettos. Enter Skail, AI for small business and your new BFF for automated, hyper-personalized outreach.

How Skail Works

1. CRM Integration: Skail pulls data from your CRM, including the pages a contact visited.
2. AI-Powered Writing: Skail generates custom emails tailored to the visitor’s behavior.
3. Automation: Skail sends these emails automatically, leaving you free to focus on high-level strategy (or finally start that Netflix backlog).

Example Skail Email

Subject: [Specific Topic] for [Contact’s Company]
Hi [First Name],
I noticed your interest in [topic related to page title]. Did you know that [relevant stat or insight]? At [Your Company], we specialize in helping businesses like yours, [description of their copmpany and pain point], tackle challenges like this.
Would love to explore how we could help. Let me know if you’re available for a quick chat.

Why Skail Rocks:

• Saves time by automating repetitive tasks.
• Increases response rates with personalized content.
• Every email is written in your company and personal voice – so recipients believe you spent the time to write it.

Bonus: 5 Email Templates for Outreach

1. The Pain Point Pitch:
   • Subject: Solving [Specific Problem] at [Company Name]
   • Body: Address their likely pain points and suggest a solution.
     
2. The Value Add:
   • Subject: [Free Resource] to Help with [Topic]
   • Body: Offer a free resource related to their interests.
     
3. The Follow-Up:
   • Subject: Following Up on [Topic]
   • Body: Check in with a helpful nudge and value-driven offer.
     
4. The FOMO Play:
   • Subject: Don’t Miss Out on [Solution/Opportunity]
   • Body: Highlight scarcity or urgency to drive action.
     
5. The Casual Intro:
   • Subject: Quick Question About [Company Name]
   • Body: Keep it light and conversational, asking an open-ended question.

The ROI of Outreach

• Companies that nurture leads make 50% more sales at 33% lower cost (Forrester).
• Personalized email campaigns deliver 6x higher transaction rates (Experian).

By combining visitor data with tailored outreach, you’re not just generating leads—you’re building relationships that convert.

Wrapping It Up

Knowing who visits your website is no longer a pipe dream, thanks to tools like Google Analytics, Visitor Queue, and Skail. By leveraging this data for personalized, automated outreach, you can:

• Drive higher conversion rates.
• Build stronger relationships with prospects.
• Impress your boss with your wizard-like marketing skills.

So, go forth and conquer your website traffic mysteries. And remember: Marketing isn’t stalking—it’s just really enthusiastic problem-solving.