FinMkt Increases Organic Social Traffic by 270% and Impressions by over 500%

Case Study for employee advocacy for SMB coming from FinMkt

Executive Summary FinMkt, a leading provider of white-label embedded lending and point-of-sale (POS) financing technology, implemented Skail to amplify employee-generated thought leadership on LinkedIn. Within the first 30 days, organic-social traffic to FinMkt’s website grew by 270%. Employee posts consistently out-performed content published from the corporate page, while Skail’s analytics facilitated an internal culture of […]

How to Write an Invitation Letter for an Event (with 10 Examples)

A young woman in from of a laptop writing a handwritten invitation with a calendar in the back with her birthday circled

So, you’ve been tasked with writing an invitation letter for an event. Congratulations! Or, condolences? Just kidding—invitation letters can be fun to craft if you know what you’re doing. But perhaps you’re feeling a bit overwhelmed. Maybe you’re worried about how formal you should be. Should you channel your inner Shakespeare? Or is it OK […]

How to Send a Follow-Up Email After a Networking Event (with 10 Examples)

How to Send a Follow-Up Email After a Networking Event illustrated with A man looking stressed out with his hair all over from him pulling at it holding a handful of wallet-sized business cards as well as business cards on his desk scattered and looking down at his laptop computer that has his email provider open

So, you’ve just returned from a networking event, clutching a stack of business cards with scribbles like “SEO whiz,” “good coffee recs,” and “wants job ASAP!” scrawled on them. Your cheeks still ache from smiling, your social battery might be running on fumes, and you might be wondering, “What in the world do I do […]

How to Send an Introductory Email to a Recruiter

how to send an introductory email to a recruiter illustrated with a college student looking up a recruiter on his laptop writing.

If you’ve ever fumbled over the question, “How do I reach out to a recruiter without sounding desperate or, worse, like a spam bot?” trust me, you’re not alone. Many job seekers find themselves paralyzed by the thought of sending an introductory email. But guess what? Not sending that email could be costing you big […]