Why Thought Leadership Is Essential for Modern B2B Brands

Thought leadership Marketing shown threw public speaking

B2B buyers in the United States face a tidal wave of content every day. Reports, vendor decks, webinars, inbox pitches, much of it sounds the same. Thought leadership stands out precisely because it does not “sell” first; it guides first. When a brand consistently shares original insight, data-driven perspectives, and practical recommendations, decision-makers start to […]

How to Write an Invitation Letter for an Event (with 10 Examples)

A young woman in from of a laptop writing a handwritten invitation with a calendar in the back with her birthday circled

So, you’ve been tasked with writing an invitation letter for an event. Congratulations! Or, condolences? Just kidding—invitation letters can be fun to craft if you know what you’re doing. But perhaps you’re feeling a bit overwhelmed. Maybe you’re worried about how formal you should be. Should you channel your inner Shakespeare? Or is it OK […]

How to Send a Follow-Up Email After a Networking Event (with 10 Examples)

How to Send a Follow-Up Email After a Networking Event illustrated with A man looking stressed out with his hair all over from him pulling at it holding a handful of wallet-sized business cards as well as business cards on his desk scattered and looking down at his laptop computer that has his email provider open

So, you’ve just returned from a networking event, clutching a stack of business cards with scribbles like “SEO whiz,” “good coffee recs,” and “wants job ASAP!” scrawled on them. Your cheeks still ache from smiling, your social battery might be running on fumes, and you might be wondering, “What in the world do I do […]

What Would a CTA Be in a Lead Nurture Email?

Looking over the shoulder of a female marketer writing on her laptop computer and the screen of the laptop computer is a marketing email creator that is making an email that has a big button that says CTA - in the background is a modern open seating office with coworkers

Lead nurturing. You’ve probably heard this buzzword at least a thousand times, whether you’re browsing marketing blogs or eavesdropping at your local coffee shop as a couple of people in matching company polos debate open rates (or maybe that’s just me?). But here’s the thing: lead nurturing is more than just jargon. It’s an essential […]