What Would a CTA Be in a Lead Nurture Email?

Looking over the shoulder of a female marketer writing on her laptop computer and the screen of the laptop computer is a marketing email creator that is making an email that has a big button that says CTA - in the background is a modern open seating office with coworkers

Lead nurturing. You’ve probably heard this buzzword at least a thousand times, whether you’re browsing marketing blogs or eavesdropping at your local coffee shop as a couple of people in matching company polos debate open rates (or maybe that’s just me?). But here’s the thing: lead nurturing is more than just jargon. It’s an essential […]

How to See Who Has Visited Your Website and Use That Data for Effective Outreach

Sherlock holmes inspecting web traffic in a dark room seeing who has visited his website

Have you ever gazed longingly at your website analytics and thought, “If only I knew who these visitors were, I could finally win at marketing and have time left to tackle my Netflix backlog”? You’re not alone. Identifying who visits your website can feel like trying to find Waldo without his signature red-and-white stripes. But […]

Best Email Marketing Tools for Nonprofits

8 Best Email Marketing tools for nonprofits featured image of a woman in a school setting on a laptop

Nonprofits often face the daunting task of spreading their message, driving engagement, and maximizing donor contributions—all while juggling tight budgets and limited resources. Enter email marketing: the unsung hero of nonprofit outreach. Done right, it’s cost-effective, scalable, and powerful. But where do you begin? The key lies in choosing the right email marketing tool. This […]

How to Write a Great Professional Email Subject Line (With 30 Examples!)

Sales Automation outreach of a woman typing on her laptop in her home office

Alright, let’s get real here: the email subject line is the unsung hero of your entire email. You could have crafted the most compelling, earth-shattering content known to humankind in that email, but if the subject line falls flat, well, nobody’s reading it—except maybe your mom, and that’s only if she remembers to check her […]

How to Boost Non-Profit Community Outreach Ideas

non profit community outreach ideas feature image showing 3 teens (1 boy and 2 girls) picking up trash on an urban sidewalk

Alright, non-profit superheroes, gather ’round. You’ve got a mission: boosting community engagement. And no, I’m not talking about one of those missions where you just send an email that reads, “Hey, can you come to our event?” I’m talking about grabbing your community by the heartstrings and giving them a joyful, meaningful reason to care […]

How to Write an Effective Email Asking for a Review from a Customer

A blond male in an apron and a white shirt in a kitchen on the computer where there is a five star review

If you’re like me, you probably dread asking people for things—especially favors. The idea of shooting off an email asking for a review from a customer feels about as pleasant as trying to explain Wi-Fi issues to your parents over the phone. But here’s the kicker: reviews can make or break a business. And I […]

Crafting Company Heartfelt Happy Holidays Emails: With 17 Examples

Happy Holidays email Templates being used in an office setting with people in the back and christmas lights

Ah, the holiday season! A time filled with festive cheer, holiday lights, and—let’s be honest—a ton of email clutter. As a company, it’s essential to stand out during this joyful time. Sending thoughtful holiday emails to your employees, customers, and prospects is a fantastic way to foster relationships, express gratitude, and add a sprinkle of […]

10 Top Performing Email Templates for Recruiters

A woman Recruiter writing on her laptop with a candidate across the table

Let’s face it: writing recruiting emails can sometimes feel like trying to win a game of chess against a squirrel—complicated, frustrating, and slightly nuts. But fear not, fellow recruiter! In this blog, we’ll dive into the dos and don’ts of crafting effective emails and provide email templates for recruiters like you to use that will […]

How to Write Meeting Reminder Emails That Get People to Show (with 8 Examples)

A curly long-haired woman on a laptop computer when it is dark outside in front of a neon sign that says Coffee with others at tables in the background.

If you’ve ever organized or attended a meeting, you know the drill: the calendar invites go out, the meeting reminder emails come in, and then—the dreaded no-show. In fact, studies show that the average no-show rate for meetings can hover around 30%! That’s a staggering number when you consider the time and resources invested in […]