Executive Summary
FinMkt, a leading provider of white-label embedded lending and point-of-sale (POS) financing technology, implemented Skail to amplify employee-generated thought leadership on LinkedIn. Within the first 30 days, organic-social traffic to FinMkt’s website grew by 270%. Employee posts consistently out-performed content published from the corporate page, while Skail’s analytics facilitated an internal culture of healthy competition and ongoing engagement.
About FinMkt
Business Challenge
Despite producing high-quality thought-leadership articles, FinMkt observed minimal engagement when content was distributed solely through its corporate LinkedIn page. Marketing Manager, Ashok Vardhan Kore noted:
“The standard way of distributing our thought-leadership articles was getting minimal traction. We wanted to encourage our employees to share their expertise in the public domain.”
Time constraints were the primary barrier: nearly 80% of LinkedIn users report that they do not generate content because of the effort required to draft and publish posts.
Solution
In March 2025, FinMkt deployed Skail, enabling employees to create, refine, and publish LinkedIn posts in just a few clicks while preserving individual tone.
Key platform capabilities included:
• AI-assisted drafting and editing
• Tone-preservation to maintain each author’s voice
• Real-time performance analytics
• Employee gamification through leaderboards
Ashok confirmed the impact:
“Skail has made it easy for employees to post their own thought leadership without losing their unique voice.”
| Pre-Skail | Post Skail | Change | |
|---|---|---|---|
| Average Website sessions from organic social |
177 | 446 | +270% |
| Average Impressions (Corporate + Employee) | 311 | 1587 | +510% |
Additional observations:
- Increased click-through rates and longer time-on-page from social visitors
- Focused reach into target decision-maker segments
Cultural Impact
Skail’s analytics dashboard served as a catalyst for internal engagement. Leaderboards and comparative metrics introduced a constructive layer of gamification that resonated with FinMkt’s growth-oriented culture, further motivating employees to contribute content regularly.
Key Takeaways
• Employee advocacy multiplies reach.
Content shared by individuals is perceived as more authentic and reliably achieves higher reach than corporate announcements.
• Reducing friction unlocks participation.
When drafting time is minimized, subject-matter experts are more willing to share insights.
• Transparent metrics sustain momentum.
Visibility into post-performance fuels healthy competition and continuous improvement.
