Why Thought Leadership Is Essential for Modern B2B Brands
B2B buyers in the United States face a tidal wave of content every day. Reports, vendor decks, webinars, inbox pitches, much of it sounds the same. Thought leadership stands out precisely because it does not “sell” first; it guides first. When a brand consistently shares original insight, data-driven perspectives, and practical recommendations, decision-makers start to […]
Skail Graduates from BETA’s Spring 2025 Cohort
In June, Skail crossed the finish line of BETA.MN’s Spring 2025 cohort – thirteen Wednesdays that felt a lot like cramming a semester of “Startup Survival 101” into a single quarter. For founder Matt Osborn, the program was less about collecting another logo for the website and more about compressing hard-earned lessons into a rapid […]
FinMkt Increases Organic Social Traffic by 270% and Impressions by over 500%
Executive Summary FinMkt, a leading provider of white-label embedded lending and point-of-sale (POS) financing technology, implemented Skail to amplify employee-generated thought leadership on LinkedIn. Within the first 30 days, organic-social traffic to FinMkt’s website grew by 270%. Employee posts consistently out-performed content published from the corporate page, while Skail’s analytics facilitated an internal culture of […]
How to Become a Food Influencer (Without Having to Sell Your Soul…or Your Apron)
You’re sitting at a cozy brunch spot, the sun glinting off your mimosa just right, and you think, “I could totally share this moment with the world and become a food influencer.” If that’s you, dear friend, you’re in the right place. In today’s digital age, the world of food has transformed with the rise […]
How to Write an Invitation Letter for an Event (with 10 Examples)
So, you’ve been tasked with writing an invitation letter for an event. Congratulations! Or, condolences? Just kidding—invitation letters can be fun to craft if you know what you’re doing. But perhaps you’re feeling a bit overwhelmed. Maybe you’re worried about how formal you should be. Should you channel your inner Shakespeare? Or is it OK […]
How to Send a Follow-Up Email After a Networking Event (with 10 Examples)
So, you’ve just returned from a networking event, clutching a stack of business cards with scribbles like “SEO whiz,” “good coffee recs,” and “wants job ASAP!” scrawled on them. Your cheeks still ache from smiling, your social battery might be running on fumes, and you might be wondering, “What in the world do I do […]
How to Send an Introductory Email to a Recruiter
If you’ve ever fumbled over the question, “How do I reach out to a recruiter without sounding desperate or, worse, like a spam bot?” trust me, you’re not alone. Many job seekers find themselves paralyzed by the thought of sending an introductory email. But guess what? Not sending that email could be costing you big […]
What Would a CTA Be in a Lead Nurture Email?
Lead nurturing. You’ve probably heard this buzzword at least a thousand times, whether you’re browsing marketing blogs or eavesdropping at your local coffee shop as a couple of people in matching company polos debate open rates (or maybe that’s just me?). But here’s the thing: lead nurturing is more than just jargon. It’s an essential […]
Can You Send Networking Emails on Friday? The Surprising Answer and What You Need to Know
Picture this: you’ve got a solid networking email drafted, your target recipient is the CEO of a company you admire, and you’re ready to hit “send.” But then… the question hits you like a bucket of cold water: “Can you send networking emails on Friday?” It’s the age-old dilemma that strikes fear into the heart […]
How to See Who Has Visited Your Website and Use That Data for Effective Outreach
Have you ever gazed longingly at your website analytics and thought, “If only I knew who these visitors were, I could finally win at marketing and have time left to tackle my Netflix backlog”? You’re not alone. Identifying who visits your website can feel like trying to find Waldo without his signature red-and-white stripes. But […]