Alright, for anyone who’s read about why I started Skail, this might sound like a familiar rant, so buckle up I am stepping back on my soap box. Lately, I keep hearing people say, “Email is dead!” And here’s the kicker—they’re the same people who are paying companies to crank out tens of thousands of […]
Tag: Sales
How to be Authentic: Why Being Yourself Just Works
Okay, so let me tell you about the early days of my career. At work, I was “Matthew.” Yep, the suit-wearing, serious, business-talk guy who nodded in meetings, pretending to understand every buzzword thrown my way. Outside of work, though? I was just “Matt”—laid-back, always ready with a joke, and able to laugh even when […]
Automation vs Scaling in AI: Why Skail Focuses on Empowerment, Not Replacement
Let’s address the obvious topic everyone’s buzzing about: AI empowerment. It’s everywhere, and whether you’re embracing it with open arms or giving it the side-eye like a cautious cat, you can’t deny its sweeping impact on the workforce. AI is like that new hire who walks in and instantly starts handling everyone’s tasks—effectively, no less. […]
How to Create Personalized CRM email campaigns off of Pageviews
Personalized CRM email campaigns with HubSpot and Salesforce Website Page Visits In today’s digital marketing landscape, tracking and analyzing website visitor behavior is crucial for tailoring communications and nurturing leads effectively. One powerful strategy is to create targeted lists in your Customer Relationship Management (CRM) tools, like HubSpot and Salesforce, based on specific website page […]
B2B Sales Training: Navigating the New Employee Landscape
Welcome to the world of training new B2B sales employees, a journey filled with as many challenges as there are opportunities. In this ever-evolving business landscape, the task of bringing a new salesperson up to speed is akin to teaching someone to juggle while riding a unicycle – daunting, yet not impossible. The Steep Learning […]
Time-saving in B2B Sales: Rethinking Prospecting for B2B
Ah, time – that elusive, slippery commodity that everyone wants more of, especially in the thrilling world of B2B sales. Whether you’re a small business owner, an account executive, or a Sales Development Representative (SDR), you’re probably intimately familiar with the time-consuming dance of prospecting new customers. But let’s take a moment, shall we? Put […]