How to Write an Invitation Letter for an Event (with 10 Examples)
So, you’ve been tasked with writing an invitation letter for an event. Congratulations! Or, condolences? Just kidding—invitation letters can be fun to craft if you know what you’re doing. But perhaps you’re feeling a bit overwhelmed. Maybe you’re worried about how formal you should be. Should you channel your inner Shakespeare? Or is it OK […]
How to Send a Follow-Up Email After a Networking Event (with 10 Examples)
So, you’ve just returned from a networking event, clutching a stack of business cards with scribbles like “SEO whiz,” “good coffee recs,” and “wants job ASAP!” scrawled on them. Your cheeks still ache from smiling, your social battery might be running on fumes, and you might be wondering, “What in the world do I do […]
What Would a CTA Be in a Lead Nurture Email?
Lead nurturing. You’ve probably heard this buzzword at least a thousand times, whether you’re browsing marketing blogs or eavesdropping at your local coffee shop as a couple of people in matching company polos debate open rates (or maybe that’s just me?). But here’s the thing: lead nurturing is more than just jargon. It’s an essential […]
Can You Send Networking Emails on Friday? The Surprising Answer and What You Need to Know
Picture this: you’ve got a solid networking email drafted, your target recipient is the CEO of a company you admire, and you’re ready to hit “send.” But then… the question hits you like a bucket of cold water: “Can you send networking emails on Friday?” It’s the age-old dilemma that strikes fear into the heart […]
How to See Who Has Visited Your Website and Use That Data for Effective Outreach
Have you ever gazed longingly at your website analytics and thought, “If only I knew who these visitors were, I could finally win at marketing and have time left to tackle my Netflix backlog”? You’re not alone. Identifying who visits your website can feel like trying to find Waldo without his signature red-and-white stripes. But […]
Best Email Marketing Tools for Nonprofits
Nonprofits often face the daunting task of spreading their message, driving engagement, and maximizing donor contributions—all while juggling tight budgets and limited resources. Enter email marketing: the unsung hero of nonprofit outreach. Done right, it’s cost-effective, scalable, and powerful. But where do you begin? The key lies in choosing the right email marketing tool. This […]
Chiropractic Email Marketing: A Guide to Writing Engaging Marketing Communications
As a chiropractic office, connecting with patients isn’t just about adjustments and spinal health—it’s also about building relationships that foster trust, loyalty, and long-term care. Enter email marketing: a simple yet powerful way to keep patients engaged and grow your practice. This guide will walk through everything needed to craft stellar marketing communications, peppered with […]
How to Write a Great Happy New Year Company Email: A Guide with Examples
The clock’s about to strike midnight, and with it comes the avalanche of Happy New Year emails. If you’re a company planning to join this email fiesta, the big question is: how do you stand out from the crowd while ensuring your message feels genuine and engaging? This guide will walk you through crafting the […]
How to Write a Great Professional Email Subject Line (With 30 Examples!)
Alright, let’s get real here: the email subject line is the unsung hero of your entire email. You could have crafted the most compelling, earth-shattering content known to humankind in that email, but if the subject line falls flat, well, nobody’s reading it—except maybe your mom, and that’s only if she remembers to check her […]
Top 5 Ways Small Business is Using AI for Marketing
Alright, small business heroes, listen up. You’ve got a business to run, which means you’re wearing all the hats—sometimes all at once. You’re the manager, the accountant, the head of marketing, and probably the one who makes the coffee, too. And let’s be real: marketing can feel like one of those things that just keeps […]
