Automation vs. Human Touch: Finding the Balance with AI
We live in a world where “automation” is the buzzword du jour. It’s everywhere—your coffee machine is probably smarter than you think, your emails are half-written before you even get to them, and let’s not even talk about those self-checkout machines at the grocery store (because, really, why do they always need assistance right when […]
Why Personalized Communication Matters More Than Ever in Business
Let’s be honest — there’s nothing worse than receiving one of those cookie-cutter emails that practically screams, “You’re just another name on a list!” Whether it’s a generic sales pitch or a marketing email that starts with “Dear Customer,” these messages lack one crucial element: the personal touch. In a world where we’re bombarded with […]
What “Skailing” Really Means: More Than Just Doing More
Alright, if you’ve read my previous ramblings—uh, I mean, reflections—then you’re probably already well-versed in the backstory of Skail (and maybe slightly annoyed by my writing style, which, if you’re still here, I take as a compliment). But, just in case you missed it or skimmed through the CliffNotes version, here’s the short version: I […]
How to: Reducing Emails Going to SPAM
Alright, for anyone who’s read about why I started Skail, this might sound like a familiar rant, so buckle up I am stepping back on my soap box. Lately, I keep hearing people say, “Email is dead!” And here’s the kicker—they’re the same people who are paying companies to crank out tens of thousands of […]
How to be Authentic: Why Being Yourself Just Works
Okay, so let me tell you about the early days of my career. At work, I was “Matthew.” Yep, the suit-wearing, serious, business-talk guy who nodded in meetings, pretending to understand every buzzword thrown my way. Outside of work, though? I was just “Matt”—laid-back, always ready with a joke, and able to laugh even when […]
How to Create Personalized CRM email campaigns off of Pageviews
Personalized CRM email campaigns with HubSpot and Salesforce Website Page Visits In today’s digital marketing landscape, tracking and analyzing website visitor behavior is crucial for tailoring communications and nurturing leads effectively. One powerful strategy is to create targeted lists in your Customer Relationship Management (CRM) tools, like HubSpot and Salesforce, based on specific website page […]
How Skail Builds Digital Clones
Skail uses a proprietary model that functions differently from other communication platforms on the market. The key difference is that Skail of skail and other AI personalized email solutions is that it actively learns about you and your business, understanding how that data interacts within a global context through immediate context embedding. This enables Skail […]
B2B Sales Training: Navigating the New Employee Landscape
Welcome to the world of training new B2B sales employees, a journey filled with as many challenges as there are opportunities. In this ever-evolving business landscape, the task of bringing a new salesperson up to speed is akin to teaching someone to juggle while riding a unicycle – daunting, yet not impossible. The Steep […]