Why Employee Advocacy Is Broken (and What Needs to Change)
When I tell people what I’m building at Skail.ai, almost every single person responds with: “Oh, so it’s kind of like [insert company here]?” And technically, yes—it is kind of like those companies. But also, no. Because while the outcomes may overlap, the mission couldn’t be more different. Most of the industry players in this […]
The Thought Leadership Myth (But Also, Why It’s Broken)
So, thought leadership. A phrase that’s trotted out at every strategy meeting like a golden retriever you trained for six months, but only does that one trick. We all know it’s supposed to make us look smart, authoritative, trustworthy… but most attempts? They just make us look like a branded stand-up at an open mic […]
Reposting is Killing Thought Leadership on LinkedIn
“Reposting is the death of Thought Leadership on LinkedIn.” This bold claim has been making waves on professional networks, and there’s truth behind the drama. Reposting – the act of sharing someone else’s content with a click – may have started with good intentions, but today it’s often doing more harm than good. Instead of […]
How to Scale Authentic Communication Across Your Organization
U.S. companies lose as much as $1.2 trillion every year to miscommunication, rework, and employee churn. That staggering figure proves one thing: another policy memo isn’t enough. To grow sustainably, leaders need a culture of authentic corporate communication that scales with headcount, hybrid schedules, and time zones. This guide covers: Why Authenticity Beats “Corporate-Speak” When […]
Why Thought Leadership Is Essential for Modern B2B Brands
B2B buyers in the United States face a tidal wave of content every day. Reports, vendor decks, webinars, inbox pitches, much of it sounds the same. Thought leadership stands out precisely because it does not “sell” first; it guides first. When a brand consistently shares original insight, data-driven perspectives, and practical recommendations, decision-makers start to […]
Skail Graduates from BETA’s Spring 2025 Cohort
In June, Skail crossed the finish line of BETA.MN’s Spring 2025 cohort – thirteen Wednesdays that felt a lot like cramming a semester of “Startup Survival 101” into a single quarter. For founder Matt Osborn, the program was less about collecting another logo for the website and more about compressing hard-earned lessons into a rapid […]
FinMkt Increases Organic Social Traffic by 270% and Impressions by over 500%
Executive Summary FinMkt, a leading provider of white-label embedded lending and point-of-sale (POS) financing technology, implemented Skail to amplify employee-generated thought leadership on LinkedIn. Within the first 30 days, organic-social traffic to FinMkt’s website grew by 270%. Employee posts consistently out-performed content published from the corporate page, while Skail’s analytics facilitated an internal culture of […]
How to Become a Food Influencer (Without Having to Sell Your Soul…or Your Apron)
You’re sitting at a cozy brunch spot, the sun glinting off your mimosa just right, and you think, “I could totally share this moment with the world and become a food influencer.” If that’s you, dear friend, you’re in the right place. In today’s digital age, the world of food has transformed with the rise […]
How to Write an Invitation Letter for an Event (with 10 Examples)
So, you’ve been tasked with writing an invitation letter for an event. Congratulations! Or, condolences? Just kidding—invitation letters can be fun to craft if you know what you’re doing. But perhaps you’re feeling a bit overwhelmed. Maybe you’re worried about how formal you should be. Should you channel your inner Shakespeare? Or is it OK […]
How to Send a Follow-Up Email After a Networking Event (with 10 Examples)
So, you’ve just returned from a networking event, clutching a stack of business cards with scribbles like “SEO whiz,” “good coffee recs,” and “wants job ASAP!” scrawled on them. Your cheeks still ache from smiling, your social battery might be running on fumes, and you might be wondering, “What in the world do I do […]