So, you’ve crafted the perfect press release; now it’s time to get it out into the world. But how do you ensure it lands in the right hands, grabs attention, and gets the coverage your company needs? Distributing a press release isn’t just about sending it off into the abyss; it requires a strategic approach […]
Author: Matt Osborn
What “Skailing” Really Means: More Than Just Doing More
Alright, if you’ve read my previous ramblings—uh, I mean, reflections—then you’re probably already well-versed in the backstory of Skail (and maybe slightly annoyed by my writing style, which, if you’re still here, I take as a compliment). But, just in case you missed it or skimmed through the CliffNotes version, here’s the short version: I […]
Mo’ Emails. Mo’ Problems.
Alright, for anyone who’s read about why I started Skail, this might sound like a familiar rant, so buckle up I am stepping back on my soap box. Lately, I keep hearing people say, “Email is dead!” And here’s the kicker—they’re the same people who are paying companies to crank out tens of thousands of […]
How to be Authentic: Why Being Yourself Just Works
Okay, so let me tell you about the early days of my career. At work, I was “Matthew.” Yep, the suit-wearing, serious, business-talk guy who nodded in meetings, pretending to understand every buzzword thrown my way. Outside of work, though? I was just “Matt”—laid-back, always ready with a joke, and able to laugh even when […]
Automation vs Scaling in AI: Why Skail Focuses on Empowerment, Not Replacement
Let’s address the obvious topic everyone’s buzzing about: AI empowerment. It’s everywhere, and whether you’re embracing it with open arms or giving it the side-eye like a cautious cat, you can’t deny its sweeping impact on the workforce. AI is like that new hire who walks in and instantly starts handling everyone’s tasks—effectively, no less. […]
How to Create Personalized CRM email campaigns off of Pageviews
Personalized CRM email campaigns with HubSpot and Salesforce Website Page Visits In today’s digital marketing landscape, tracking and analyzing website visitor behavior is crucial for tailoring communications and nurturing leads effectively. One powerful strategy is to create targeted lists in your Customer Relationship Management (CRM) tools, like HubSpot and Salesforce, based on specific website page […]
How Skail Builds Digital Clones
Skail uses a proprietary model that functions differently from other communication platforms on the market. The key difference is that Skail actively learns about you and your business, understanding how that data interacts within a global context through immediate context embedding. This enables Skail to utilize more information accurately and appropriately compared to other AI […]
B2B Sales Training: Navigating the New Employee Landscape
Welcome to the world of training new B2B sales employees, a journey filled with as many challenges as there are opportunities. In this ever-evolving business landscape, the task of bringing a new salesperson up to speed is akin to teaching someone to juggle while riding a unicycle – daunting, yet not impossible. The Steep Learning […]
Time-saving in B2B Sales: Rethinking Prospecting for B2B
Ah, time – that elusive, slippery commodity that everyone wants more of, especially in the thrilling world of B2B sales. Whether you’re a small business owner, an account executive, or a Sales Development Representative (SDR), you’re probably intimately familiar with the time-consuming dance of prospecting new customers. But let’s take a moment, shall we? Put […]