The First Name Epidemic: You’re Personalizing All Wrong (Here’s How to Build Real Connections)
When most marketers hear “personalization,” they often think of first names. There’s a silent epidemic spreading across inboxes. It disguises itself as friendly and human. But it’s not. It looks like this: “Hey Kendra, we just launched…” That’s not personalization. That’s a template with a name pasted on top. Personalization goes far beyond cold emails […]