- Your Unique Essence And Voice.
- Over 15,000 Users
Despite producing high-quality thought-leadership articles, FinMkt saw minimal engagement when content was distributed solely through its corporate LinkedIn page. The content was strong — the distribution wasn't.
"The standard way of distributing our thought-leadership articles was getting minimal traction. We wanted to encourage our employees to share their expertise in the public domain."
— Ashok Vardhan Kore, Marketing Manager, FinMkt
The root cause was friction: nearly 80% of LinkedIn users don't post because of the effort required to draft and publish content. Subject-matter experts had valuable insights but no fast path to share them.
Deployed Skail in March 2025 to enable every FinMkt employee to create, refine, and publish LinkedIn posts in just a few clicks — without losing their individual voice or tone.
AI-assisted drafting eliminated the time barrier that was keeping subject-matter experts off social. Less effort meant more participation across the team.
Real-time performance dashboards and employee leaderboards introduced healthy competition, sustaining momentum well beyond the initial rollout.
Employees create polished LinkedIn posts in minutes, not hours — removing the #1 barrier to participation across the team.
Skail captures each author's individual voice and communication style so every post feels authentic, not templated.
Post-level performance data gives employees and managers visibility into what's resonating with their audience.
Gamified rankings drive friendly internal competition, sustaining a culture of consistent content contribution.
Existing FinMkt articles are repurposed and amplified through employee networks, multiplying reach without new content creation.
Employee networks deliver focused reach into the exact buyer segments FinMkt needs — far outperforming the corporate page alone.
| Metric | Pre-Skail | Post-Skail | Change |
|---|---|---|---|
| Avg. website sessions from organic social | 177 | 446 | +270% |
| Avg. impressions (corporate + employee) | 311 | 1,587 | +510% |
“Skail has made it easy for employees to post their own thought leadership without losing their unique voice.”
Ashok Vardhan Kore — Marketing Manager, FinMkt